DataTree price list at a glance
The table below is the per item price list First American published on its DataTree sign up page for land flipping investors (archived April 2021). It is the most detailed DataTree price list ever made public. Treat the numbers as the shape of the pricing, not today's quote: the plan fees have moved up since, and your rep may offer different terms.
| Item | Basic at 47 USD | Plus at 97 USD | Premium at 147 USD |
|---|---|---|---|
| Property detail report | 1.10 USD | 0.90 USD | 0.70 USD |
| Sales comparable report | 3.25 USD | 2.75 USD | 2.25 USD |
| DataTree AVM | 9.00 USD | 8.00 USD | 7.00 USD |
| Transaction history report | 9.00 USD | 7.50 USD | 6.00 USD |
| TotalView report | 9.00 USD | 7.50 USD | 6.00 USD |
| Document image (deed, mortgage, lien) | 7.00 USD | 6.00 USD | 5.00 USD |
| Assessor map | 1.50 USD | 1.00 USD | 0.50 USD |
| Property characteristics export, per record | 0.10 USD | 0.07 USD | 0.06 USD |
| Foreclosure report | 3.00 USD | 2.50 USD | 2.00 USD |
| Abstractor services | 17.00 USD | 14.00 USD | 11.00 USD |
Every plan included unlimited searching of US properties, interactive parcel maps and access to more than 6.5 billion recorded document images. You pay when you open a report or export a record. The higher plan fee buys a lower price per item, which is why the jump from Basic to Premium only pays off once you pull a lot of reports.
What DataTree costs today
First American no longer lists prices on the DataTree product page, and software directories such as Capterra show "contact vendor for pricing" with a free trial. Third-party reviews from 2025 describe three web tiers at about 97, 147 and 197 USD a month, with the two upper tiers advertised as saving up to 30 and 40 percent on reports and leads. Reviewers such as REtipster also describe a 12 month commitment, with the monthly payment buying report credits.
That puts the subscription alone at roughly 1,160 to 2,360 USD a year. The report bill comes on top and depends on what you open. There is also a pay as you go online store for single reports and document images without a subscription, which suits someone who needs one deed, not a mailing list.
What DataTree costs a land investor per year
The plan fee is the small part. What a land investor spends depends on how many parcels need a price. Here is our arithmetic on the published per item prices (Plus tier from the 2021 list, so read it as a floor, not a quote) for a solo investor mailing 3,000 letters a month.
| Task for 3,000 parcels a month | Price per item on Plus | Monthly cost | Yearly cost |
|---|---|---|---|
| Export owner and property records | 0.07 USD | 210 USD | 2,520 USD |
| Sales comparable report on every parcel | 2.75 USD | 8,250 USD | 99,000 USD |
| DataTree AVM on every parcel | 8.00 USD | 24,000 USD | 288,000 USD |
| Sales comparable report on the 300 best leads only | 2.75 USD | 825 USD | 9,900 USD |
Nobody pulls a comp report on every row, and that is the point. On DataTree the export is cheap and the price is expensive, so most land investors export the list, guess an offer from assessed value or a county average, and only pull comps on the sellers who call back. That is how blind offers end up at 25 percent of a number nobody checked.
Is DataTree pricing good value for vacant land?
DataTree is excellent value for records. Chain of title, recorded deeds, liens and mortgage history on every US county, at a few dollars a document, is cheaper than a courthouse trip or an abstractor. Title officers, lenders and investors doing due diligence on a deal they already have under contract get their money's worth.
It is weak value for pricing raw land. The DataTree AVM is a residential model and costs 7 to 9 USD per property; on a 20 acre wooded tract with no house it often has little to work with. The sales comparable report lists nearby sales, but you still pick the land sales, adjust them for size, access and flood zone, and decide the number yourself. Paying per report for that across a county list does not scale.
This is the gap we built LandPricer for. Upload the DataTree export to bulk land pricing and every row comes back with a market value from adjusted vacant land comps, a 20th to 80th percentile range, a High, Medium or Low confidence label and a max offer for your exit. On Pro that is 5,000 rows a month for 99 USD a month billed yearly, about 2 cents a parcel. If you are weighing a switch entirely, our DataTree alternative page compares the two side by side.
DataTree pricing vs other land data tools
| Tool | Entry price | Owner data | Land value on every row |
|---|---|---|---|
| DataTree | No public price, third-party 97 USD a month, 12 month term reported | 0.06 to 0.10 USD per exported record (2021 list) | Paid AVM or comp report per parcel |
| Land Portal | 59 USD a month | 0.08 USD a lead on Starter | AI reports, unlimited on Advanced |
| Land Insights | 1,500 USD a quarter | 0.05 USD a record | AI comping inside the platform |
| PropStream | 99 USD a month | 25,000 exports a month included | House style estimate |
| LandPricer | 79 USD a month, 39 USD billed yearly | 250 records a month on Pro | Market value, range, confidence and max offer on every CSV row |
A common setup for a lean land business is to keep DataTree on its lowest tier for deeds and title checks, buy owner lists wherever they are cheapest, and price every row in a land valuation tool before printing. Once a seller accepts, a remote online notarization lets an out of state seller sign the deed without a trip to a notary office, which keeps the closing on schedule.
DataTree pricing questions
How much does DataTree cost per month?
First American does not publish current DataTree prices. Third-party reviews from 2025 cite three web plans at about 97, 147 and 197 USD a month, and the last official land investor price list showed 47, 97 and 147 USD. Reports such as comps, AVMs and document images are billed on top of the plan fee.
How much is a DataTree report?
On First American's published land investor price list, a property detail report cost 0.70 to 1.10 USD, a sales comparable report 2.25 to 3.25 USD, a DataTree AVM 7 to 9 USD, and a transaction history or TotalView report 6 to 9 USD, depending on the plan. Higher plans pay less per report.
Does DataTree have a free trial?
Software directories such as Capterra list a free trial for DataTree, and First American sales reps offer demos. There is no free version for ongoing use. A pay as you go online store also sells single reports and document images without a subscription.
Does DataTree require a contract?
Reviewers such as REtipster describe a 12 month commitment, with the monthly payment buying report credits. Terms can differ by plan and by rep, so read the agreement before you sign. LandPricer monthly plans cancel anytime, and yearly plans cost half the monthly price.
Is DataTree worth it for land investors?
DataTree is worth it if you need deeds, liens, chain of title and owner records across many counties. It is a costly way to price vacant land, because each AVM or comp report is billed per parcel and the AVM is built for homes. Many investors pair it with a land valuation tool for the price column.
What is the cheapest way to price a DataTree list?
Export the list as CSV with APN, county and state and price every row in one pass with a bulk land valuation tool. On LandPricer Pro that is 5,000 rows a month for 99 USD billed yearly, about 2 cents a parcel, compared with 2.25 USD or more per DataTree comp report.